Jennifer Park

About Jennifer

Jennifer Park is an e-commerce growth expert who has driven over $500M in revenue through SMS and mobile marketing strategies. She previously led lifecycle marketing at Shopify, where she built the SMS infrastructure powering millions of merchants worldwide. Before Shopify, Jennifer was VP of Growth at Klaviyo, scaling their SMS product from launch to $100M ARR. Her cart abandonment and retention frameworks are now industry standards, adopted by brands including Gymshark, Allbirds, and Dollar Shave Club. She holds patents in predictive messaging algorithms and real-time personalization.