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Sarah Chen
SMS Marketing Expert & Strategy Director
About Sarah
Sarah Chen is an SMS marketing expert with over 12 years of experience in mobile messaging and growth marketing. Previously, she led the SMS marketing division at Salesforce, where she helped scale their mobile engagement platform to 50,000+ enterprise clients. Before that, she served as Director of Mobile Strategy at HubSpot, building their first SMS automation product. Sarah has managed campaigns generating over $200M in attributed revenue and has been featured in Forbes, TechCrunch, and the Wall Street Journal for her innovative approaches to mobile-first marketing.
Areas of Expertise
SMS Marketing StrategyCampaign OptimizationConversion Rate OptimizationMobile MarketingMarketing Automation
Credentials & Experience
- ✓MBA in Marketing, Stanford Graduate School of Business
- ✓Former Director of SMS Marketing, Salesforce
- ✓Former Director of Mobile Strategy, HubSpot
- ✓Certified Mobile Marketing Professional (CMMP)
- ✓Featured speaker at Dreamforce, INBOUND, and Mobile World Congress
Articles by Sarah
Sarah is working on new content. Check back soon!
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