What is Deliverability?

SMS deliverability refers to the percentage of text messages that successfully reach recipients' mobile devices. High deliverability is critical for effective SMS marketing.

Deliverability Metrics

Sent: Messages accepted by the platform

Delivered: Messages confirmed received by carrier

Failed: Messages that couldn't be delivered

Deliverability rate: (Delivered / Sent) × 100

Factors Affecting Deliverability

Positive factors:

Registered 10DLC numbers

High sender reputation

Clean contact lists

Compliant content

Proper opt-in processes

Negative factors:

Unregistered numbers

Spam-like content

Invalid phone numbers

Carrier filtering

High complaint rates

Industry Benchmarks

Excellent: 99%+ delivery rate

Good: 97-99% delivery rate

Concerning: 95-97% delivery rate

Poor: <95% delivery rate

Improving Deliverability

1. Register properly: Complete 10DLC registration

2. Clean lists: Remove invalid numbers regularly

3. Content quality: Avoid spam triggers

4. Maintain engagement: Remove unresponsive contacts

5. Honor opt-outs: Process immediately

6. Monitor metrics: Track and address issues quickly