A drip campaign is an automated sequence of SMS messages sent to subscribers at predetermined intervals. Drip campaigns nurture leads, onboard customers, and maintain engagement over time.
How SMS Drip Campaigns Work
1. Trigger: Subscriber joins list or takes action
2. Sequence: Pre-written messages sent over time
3. Intervals: Days or weeks between messages
4. Goal: Move recipient toward conversion
Common Drip Campaign Types
Welcome Series
Day 1: Welcome + value proposition
Day 3: How to get started
Day 7: First purchase offer
Abandoned Cart
Hour 1: "You left items behind"
Hour 24: "Still interested?"
Hour 48: "Last chance" + discount
Post-Purchase
Day 1: Order confirmation
Day 3: Shipping update
Day 14: Review request
Day 30: Re-engagement offer
Lead Nurturing
Week 1: Educational content
Week 2: Case study/proof
Week 3: Offer presentation
Week 4: Urgency/close
Best Practices
Keep sequences short (3-7 messages)
Provide value in each message
Include clear CTAs
Allow easy opt-out
Test and optimize timing