What is Message Template?

A message template is a pre-written SMS format with placeholder variables that can be personalized for each recipient while maintaining consistent messaging and compliance.

Template Components

Static text: Fixed content that doesn't change Variables: Dynamic placeholders like {FirstName}, {OrderNumber} Links: Trackable URLs (often with UTM parameters) CTA: Call-to-action text

Template Example

```

Hi {FirstName}! Your order #{OrderNumber} has shipped.

Track it here: {TrackingLink}

Reply HELP for support or STOP to opt out.

```

Template Best Practices

1. Keep it short: Under 160 characters if possible

2. Include compliance: HELP/STOP instructions

3. Personalize: Use 2-3 variables max

4. Clear CTA: One action per message

5. Test variables: Ensure all placeholders work

6. Preview before send: Check character count

Template Categories

Transactional:

Order confirmations

Shipping updates

Appointment reminders

Marketing:

Promotions

Sales alerts

New product announcements

Service:

Support follow-ups

Feedback requests

Account updates