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COMPLIANCE & REGULATIONS

What is CTIA?

CTIA The trade association representing the U.S. wireless communications industry and setting SMS guidelines.

CTIA (formerly Cellular Telecommunications Industry Association) is the trade association representing the U.S. wireless communications industry. They establish guidelines and best practices for mobile messaging.

CTIA's Role in SMS

  • Sets industry messaging guidelines
  • Publishes best practices
  • Coordinates carrier policies
  • Advocates for industry interests
  • Provides consumer education

    • CTIA Messaging Principles

    1. Choice: Consumers must opt-in

    2. Control: Easy opt-out process

    3. Clarity: Clear messaging terms

    4. Customization: Respect preferences

    5. Consideration: Don't abuse the channel

    CTIA Short Code Guidelines

    For short code programs, CTIA requires:

  • Clear call-to-action
  • HELP message support
  • STOP message support
  • Terms and conditions
  • Privacy policy disclosure

    • CTIA Compliance Resources

  • Short Code Monitoring Handbook
  • Messaging Principles and Best Practices
  • Consumer Best Practices Guidelines
  • CTIA Short Code Compliance Program

    • RELATED TERMS

    TCPA

    Telephone Consumer Protection Act - The federal law governing SMS marketing consent requirements.

    Short Code

    A 5-6 digit phone number used for high-volume SMS campaigns with highest deliverability.

    ctiawireless industrysms guidelinesmobile messaging standardscarrier association
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