The Do Not Call (DNC) list is a registry maintained by the Federal Trade Commission (FTC) containing phone numbers of consumers who have requested not to receive telemarketing calls or texts.
Types of DNC Lists
National DNC Registry
Maintained by FTC
Over 240 million numbers
Free for consumers to register
Businesses must check before contacting
Internal DNC List
Company-specific opt-out list
Must be maintained indefinitely
Highest priority (overrides even existing relationships)
State DNC Lists
Some states maintain additional lists
May have stricter requirements
DNC Compliance Requirements
1. Scrub lists monthly: Check numbers against National DNC
2. Maintain internal list: Track all opt-outs and complaints
3. Honor immediately: Remove numbers within 31 days of registry update
4. Keep records: Document compliance efforts
Exemptions
The National DNC does not apply to:
Existing business relationships (within 18 months)
Written permission from consumer
Non-commercial calls
Survey/research calls
Note: Internal company opt-outs override these exemptions.
Penalties
Up to $50,120 per violation (2024 rate)
Class action lawsuits
State attorney general actions
FTC enforcement actions