A suppression list is a database of phone numbers that must be excluded from all messaging campaigns. It includes opt-outs, complaints, and numbers you're legally prohibited from contacting.
Types of Suppression Entries
Opt-outs:Suppression List Requirements
1. Immediate processing: Add opt-outs instantly
2. Permanent storage: Never remove unless re-opted-in
3. Cross-campaign: Apply to all messaging programs
4. Regular updates: Sync with DNC registry monthly
5. Audit trail: Track all additions with timestamps