What is SMS Keyword?

An SMS keyword is a word or phrase that recipients text to your number to opt-in to messaging, enter contests, get information, or trigger automated responses.

How Keywords Work

1. You promote a keyword: "Text JOIN to 12345"

2. Consumer texts "JOIN" to your number

3. System recognizes keyword

4. Automated response or opt-in confirmation sent

Keyword Types

Opt-in keywords:

JOIN, SUBSCRIBE, YES, START

Begin SMS subscription

Information keywords:

HOURS, MENU, INFO

Return specific information

Contest keywords:

WIN, ENTER, CONTEST

Enter sweepstakes/promotions

Support keywords:

HELP, SUPPORT

Required for compliance

Opt-out keywords:

STOP, UNSUBSCRIBE, CANCEL, END, QUIT

Required by carriers

Keyword Best Practices

1. Keep keywords short and memorable

2. Use action words (JOIN, WIN, GET)

3. Make them relevant to campaign

4. Avoid confusing similar keywords

5. Reserve HELP and STOP (required)

6. Test before launching

Keyword Promotion Ideas

In-store signage

Social media posts

Website pop-ups

Email signatures

Print advertising

TV/radio spots