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TECHNICAL TERMS

What is P2P Messaging?

P2P Messaging Person-to-Person messaging - Conversational text messages between individual users.

P2P (Person-to-Person) messaging refers to conversational text messages exchanged between individual users, as opposed to automated business communications (A2P).

P2P Characteristics

  • Conversational: Back-and-forth dialogue between two people
  • Low volume: Typically individual messages, not bulk sends
  • Personal: Messages from known contacts
  • Unregulated: Not subject to 10DLC or business messaging rules

    • Why P2P Matters for Businesses

    Carriers distinguish between P2P and A2P traffic. Sending A2P messages over channels designated for P2P:

  • Violates carrier terms of service
  • Results in message filtering/blocking
  • Can lead to number deactivation
  • May incur penalties

    • The Gray Area

    Some business communications blur the line:

  • Sales reps texting prospects individually
  • Customer service agents in conversations
  • Appointment scheduling discussions

    • Even these "conversational" business messages should use registered A2P channels to ensure deliverability and compliance.

    RELATED TERMS

    A2P Messaging

    Application-to-Person messaging - Automated text messages sent from a business application to consumers.

    Carrier Filtering

    The process by which mobile carriers automatically filter or block SMS messages suspected of being spam.

    p2p messagingperson to personp2p smsconversational messaging
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