Campaign registration is the process of registering your specific SMS messaging use case with mobile carriers through The Campaign Registry (TCR). This is required for all A2P messaging using 10DLC numbers.
Campaign Types
TCR categorizes campaigns by use case:
Standard Campaigns
Marketing
Customer service
Account notifications
Delivery notifications
Fraud alerts
Public service announcements
Special Campaigns (Higher scrutiny)
Political messaging
Charity/nonprofit
Emergency services
Sweepstakes
Age-gated content
Campaign Registration Requirements
Each campaign submission requires:
Campaign description
Sample messages (2-5 examples)
Call-to-action description
Opt-in/opt-out flow details
Message frequency
Help message response
Common Rejection Reasons
Vague or unclear use case description
Sample messages don't match use case
Missing or inadequate opt-in process
Prohibited content indicators
Inconsistent information
Approval Timeline
Industry average: 2-4 weeks
DMText: 36 hours average
The faster approval is achieved through:
Pre-vetted submission templates
Direct carrier relationships
Automated compliance checking