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COMPLIANCE & REGULATIONS

What is Campaign Registry?

Campaign Registry The process of registering your SMS messaging campaigns with carriers for 10DLC approval.

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DMText's campaign registration process achieves 36-hour approval through optimized submissions and direct carrier relationships.

Campaign registration is the process of registering your specific SMS messaging use case with mobile carriers through The Campaign Registry (TCR). This is required for all A2P messaging using 10DLC numbers.

Campaign Types

TCR categorizes campaigns by use case:

Standard Campaigns
  • Marketing
  • Customer service
  • Account notifications
  • Delivery notifications
  • Fraud alerts
  • Public service announcements
  • Special Campaigns (Higher scrutiny)
  • Political messaging
  • Charity/nonprofit
  • Emergency services
  • Sweepstakes
  • Age-gated content
  • Campaign Registration Requirements

    Each campaign submission requires:

  • Campaign description
  • Sample messages (2-5 examples)
  • Call-to-action description
  • Opt-in/opt-out flow details
  • Message frequency
  • Help message response
  • Common Rejection Reasons

  • Vague or unclear use case description
  • Sample messages don't match use case
  • Missing or inadequate opt-in process
  • Prohibited content indicators
  • Inconsistent information
  • Approval Timeline

  • Industry average: 2-4 weeks
  • DMText: 36 hours average
  • The faster approval is achieved through:

  • Pre-vetted submission templates
  • Direct carrier relationships
  • Automated compliance checking
  • campaign registrycampaign registration10dlc campaignsms campaign approval

    READY TO GET STARTED WITH SMS MARKETING?

    DMText makes SMS marketing simple. Get 10DLC approved in 36 hours and start sending campaigns today.