What is TCR (The Campaign Registry)?

The Campaign Registry (TCR) is a centralized database that manages 10DLC brand and campaign registrations in the United States. Created as a collaborative effort between mobile carriers, TCR serves as the single source of truth for A2P messaging verification.

How TCR Works

1. Brand Registration: Businesses provide company information (name, EIN, address, etc.)

2. Brand Vetting: TCR assigns a trust score based on business verification

3. Campaign Registration: Describe your messaging use case and content

4. Carrier Review: AT&T, T-Mobile, and Verizon review and approve campaigns

5. Number Association: Link your 10DLC numbers to approved campaigns

TCR Trust Scores

TCR assigns vetting scores that affect your messaging throughput:

Basic: Self-declared information, low throughput

Standard: Verified EIN, moderate throughput

Enhanced: Third-party verified, high throughput

TCR Fees

Brand registration: ~$4 one-time

Campaign registration: $10-$15/month depending on use case

Vetting: $40 one-time (for enhanced vetting)

Information Required

For brand registration:

Legal business name

EIN (Employer Identification Number)

Business address

Contact information

Website

Business type/vertical