Brand registration is the first step in the 10DLC registration process, where your business identity is verified and entered into The Campaign Registry (TCR) database.
Required Information
Legal business name (must match IRS records)
EIN (Employer Identification Number)
Business address (physical, not PO Box)
Business phone number
Business email
Website URL
Business type (corporation, LLC, sole proprietor, etc.)
Vertical/industry
Vetting Levels
Standard Vetting
Self-declared information
Basic verification
Lower throughput limits
Best for low-volume senders
Enhanced Vetting ($40 fee)
Third-party verification
Higher trust score
Higher throughput limits
Recommended for high-volume senders
Common Brand Registration Issues
1. Name mismatch: Legal name doesn't match EIN records
2. Invalid EIN: Incorrect or inactive EIN
3. Website issues: No website or domain mismatch
4. Address problems: PO Box instead of physical address
Trust Score Impact
Your brand's trust score directly affects:
Message throughput limits
Carrier filtering sensitivity
Campaign approval likelihood