Our Biggest Year-End Sale EVER! 85% OFF on all plans & packages - Make the move today!
Use code85OFFat checkout
COMPLIANCE & REGULATIONS

What is Trust Score?

Trust Score A carrier-assigned rating that determines your 10DLC messaging throughput and deliverability.

DM

DMText guides you through enhanced vetting and optimized registration to achieve the highest possible trust score.

Trust score is a rating assigned to your brand during 10DLC registration that directly impacts your messaging throughput limits and overall deliverability.

How Trust Scores Work

The Campaign Registry (TCR) assigns trust scores based on:

  • Business verification level
  • Company size and reputation
  • Industry/vertical risk level
  • Historical messaging behavior

    • Trust Score Tiers

    Low Trust (Basic Vetting)
  • Self-declared information
  • ~2,000 messages/day
  • Higher filtering risk
  • Best for very low-volume senders
    • Medium Trust (Standard Vetting)
  • EIN verified
  • ~10,000 messages/day
  • Standard filtering
  • Good for most SMBs
    • High Trust (Enhanced Vetting)
  • Third-party verified ($40)
  • 200,000+ messages/day
  • Minimal filtering
  • Required for high-volume senders

    • Factors That Increase Trust

  • Complete enhanced vetting
  • Provide comprehensive business info
  • Maintain clean sending history
  • Keep opt-out rates low
  • Use compliant content

    • Factors That Decrease Trust

  • Incomplete registration
  • High spam complaints
  • Carrier violations
  • Content policy violations
  • Sudden volume spikes

    • RELATED TERMS

    10DLC

    10-Digit Long Code - A standard 10-digit phone number registered for Application-to-Person (A2P) messaging.

    TCR (The Campaign Registry)

    The Campaign Registry - The central database where businesses register their brand and messaging campaigns for 10DLC.

    Throughput

    The rate at which SMS messages can be sent, measured in messages per second (MPS).

    Brand Registration

    The first step in 10DLC setup where your business identity is verified and registered with carriers.

    trust score10dlc trust scoretcr scorebrand trustcarrier trust
    BACK TO GLOSSARYTRY DMTEXT FREE

    READY TO GET STARTED WITH SMS MARKETING?

    DMText makes SMS marketing simple. Get 10DLC approved in 36 hours and start sending campaigns today.

    SEND YOUR FIRST TEXT FREEEXPLORE MORE TERMS