A long code is a standard 10-digit phone number used for sending and receiving SMS messages. For business messaging, long codes must be registered as 10DLC (10-Digit Long Codes) to ensure deliverability.
Long Code History
Before 10DLC registration requirements (pre-2021):
Businesses could send from any long code
No registration required
Low throughput (~1 msg/second)
High filtering risk
After 10DLC mandate:
Registration required for A2P messaging
Improved throughput based on trust score
Better deliverability
Carrier accountability
Long Code Benefits
Local presence: Numbers with local area codes
Two-way messaging: Full conversational capability
Lower cost: Cheaper than short codes
Faster setup: 36 hours with DMText (vs 8-12 weeks for short codes)
Personal feel: Recipients more likely to engage with local numbers
Registration Requirement
Unregistered long codes used for A2P messaging face:
Severe rate limiting
Message filtering/blocking
Potential number deactivation
Carrier penalties
Always register your long codes for business SMS use.