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TECHNICAL TERMS

What is Long Code?

Long Code A standard 10-digit phone number used for SMS messaging (see 10DLC for business use).

A long code is a standard 10-digit phone number used for sending and receiving SMS messages. For business messaging, long codes must be registered as 10DLC (10-Digit Long Codes) to ensure deliverability.

Long Code History

Before 10DLC registration requirements (pre-2021):

  • Businesses could send from any long code
  • No registration required
  • Low throughput (~1 msg/second)
  • High filtering risk
  • After 10DLC mandate:

  • Registration required for A2P messaging
  • Improved throughput based on trust score
  • Better deliverability
  • Carrier accountability
  • Long Code Benefits

  • Local presence: Numbers with local area codes
  • Two-way messaging: Full conversational capability
  • Lower cost: Cheaper than short codes
  • Faster setup: 36 hours with DMText (vs 8-12 weeks for short codes)
  • Personal feel: Recipients more likely to engage with local numbers
  • Registration Requirement

    Unregistered long codes used for A2P messaging face:

  • Severe rate limiting
  • Message filtering/blocking
  • Potential number deactivation
  • Carrier penalties
  • Always register your long codes for business SMS use.

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